These are the practices of Digital Artisanship:

Identify your core values early. These will be your touchstone and will help you to navigate every difficult decision.

Ask why. Daily. Don’t assume that what’s been right for others is right for you.

Build it well. Quality matters. Strive to be an artisan with your work—whether you’re making soap or outlining an online course.

Curiosity is essential. Your ability to approach problems with wonder will carry you through.

Audit your supply chain. Prioritize your values over what’s cheap or convenient or fast. Hire the people whose work you want to see more of in the world.

Embrace niching. This will be the key to your financial success. Understand a specific group of people and serve them well.

Value relationships over transactions. Treat your employees, contractors, and suppliers with trust and respect.

Demand fair prices from your customers. Avoid the negative energetic exchange that fuels resentment.

Pay fair wages to your team. Honor the community by respecting someone’s training and expertise.

Embrace the long game. Slow down. Build in buffers. It always takes longer than you think. An idea, when followed through with consistent action, can create tremendous financial liberation.

Be mindful of interconnectivity, the larger ecosystem, and ripple effects. What we do affects others (and our future selves).

Embrace a culture of responsible generosity. Infuse your business practices with service and philanthropy, but not to a point that it drains you or breeds resentment. You know when you’re overextended. You know when you have more to give.

Trust your intuition. Eliminate the tasks that some advisor or random Instagram post told you that you “should” be doing.

Do what’s right instead of what’s easy. Treat leadership like a sacred duty. (If you’re reading this, you’re a leader.)

Look beyond profit and growth. Money is a metric of success, but not the only one.

Tell your story. Encourage others to tell theirs.

Amplify the work of others. Use your platform to showcase the voices that you respect and admire.

Connect with real human beings. Networking will get you off the ground in the beginning and it will accelerate your success as you grow.

Value your offline life. Carve out analog space. It will refuel you.

Speak up. Your voice matters. You won’t get there by playing small. Bravery is inextricably linked to your success.

Nobody does it alone. Find the people who will celebrate your victories and pull you out of those inevitable dips and struggles.

You can figure it out. You don’t know it all and you never will. Be willing to roll up your sleeves and get dirty.

Know that success is possible for you. It make take longer or look differently than you expect. It’s worth it.

Holstee Manifesto: “This is your life. Do what you love, and do it often. If you don’t like your job, quit. If you don’t have enough time, stop watching TV. If you are looking for the love of your life, stop; they will be waiting for you when you start doing things you love. Stop over analyzing, life is simple. All emotions are beautiful. When you eat, appreciate every last bite. Open your mind, arms, and heart to new things and people, we are united in our differences. Ask the next person you see what their passion is, and share your inspiring dream with them. Travel often; getting lost will help you find yourself. Some opportunities only come once, seize them. Life is about the people you meet, and the things you create with them so go out and start creating. Life is short. Live your dream and share your passion.”

Born and nurtured under the sign of Industrialization, this century first
invented the machine and then modelled its lifestyle after it. Speed became our
shackles. We fell prey to the same virus: ‘the fast life’ that fractures our customs
and assails us even in our own homes, forcing us to ingest “fast- food”.
Homo sapiens must regain wisdom and liberate itself from the ‘velocity’
that is propelling it on the road to extinction. Let us defend ourselves against
the universal madness of ‘the fast life’ with tranquil material pleasure.
Against those – or, rather, the vast majority – who confuse efficiency with
frenzy, we propose the vaccine of an adequate portion of sensual gourmandise
pleasures, to be taken with slow and prolonged enjoyment.
Appropriately, we will start in the kitchen, with Slow Food. To escape
the tediousness of “fast-food”, let us rediscover the rich varieties and aromas of
local cuisines.
In the name of productivity, the ‘fast life’ has changed our lifestyle and
now threatens our environment and our land (and city) scapes. Slow Food is the
alternative, the avant-garde’s riposte.
Real culture is here to be found. First of all, we can begin by cultivating
taste, rather than impoverishing it, by stimulating progress, by encouraging
international exchange programs, by endorsing worthwhile projects, by
advocating historical food culture and by defending old-fashioned food
Slow Food assures us of a better quality lifestyle. With a snail purposely
chosen as its patron and symbol, it is an idea and a way of life that needs much
sure but steady support.

Hole & Corner was launched in May 2013 as a lifestyle brand celebrating and promoting creativity, craftsmanship, heritage and authenticity through digital, print and events. The name is inspired by an old English phrase:

‘Hole-and-Corner: adj, a secret place or a life lived away from the mainstream’

It is about people who spend more time doing than talking, for whom content is more important than style; whose work is their life. It’s about telling stories of dedication.